“Work, work,
work, work,
work.”
— Rihanna
How we used botanical art to differentiate mineral water
Famed botanical sculptor Azuma Makoto must use perfectly pure natural water for his most sensitive creations. We teamed up to create a uniquely delicate botanical exhibition with Evian’s naturally pure water. 🌱
The Art of Water
Client
Evian
Creative partner
AKQA
Medium
Installation, Video, Social Content
Services
Concept development, copywriting, research.
Sun
Scanner
How we cut the solar user journey from weeks to seconds
Traditional solar panels are hyper sensitive to shade (duh). Before getting panels, users must book appointments with specialists to physically assess whether their roof even gets enough sunlight for solar.
Optivolt’s breakthrough tech allows panels to work even in shaded conditions. Now, every home has solar potential. This means the old user journey for residential solar isn’t relevant anymore.
Together we designed an online tool that empowers potential users to accurately assess their unique solar needs: cutting the user journey from weeks to seconds. ☀️
Client
Optivolt
Creative partner
Proudly produced in-house by Gravities
Medium
Online experience, digital tool.
Services
Web & UI design, creative strategy, animation, 3D design, illustration.
Taste Remastered
How we created music that amplifies flavor
Despite its rich flavor, Jägermeister is seldom associated with complexity.
To solve this problem, we turned to our brand’s natural partner: music.
Together with scientists, we developed a musical experience that alters the perception of taste: play, drink, and feel how each sound amplifies a different flavor.
We activated communities and thought leaders with multi-sensory tasting experiences across EU markets.🕺
Medium
Physical events, music production, video, social, influencers.
Services
Concept development, creative strategy, copywriting, research.
Client
Jägermeister
Creative partner
AKQA
Klarna App Launch
How we generated relevance for the new Klarna App
We teamed up with Riccardo Simonetti to launch Klarna’s app in Germany, Austria, and Switzerland. The result was extra fabulous ✨
Client
Klarna
Creative partner
DOJO
Medium
Video, Social Content
Services
Concept development, copywriting.
Transparent to Optivolt
How we reimagined the potential of solar tech
Optivolt, the California solar tech startup, created solar panels that… get this… work in the shade.
In other words: snow, trees, sand, and other obstacles that would render a traditional panel useless are transparent to Optivolt’s panels. ⚡️
Client
Optivolt
Creative partner
Proudly produced in-house by Gravities.
Medium
Video, Social Content
Services
Concept development, 3D design, art direction, motion graphics, copywriting.
Fake reactions? No, thanks.
How we used brutal honesty to launch a health food startup
Vly is one of Europe’s most exciting plant based food makers. Transparency is at the very core of Vly’s brand.
Their commitment to transparency inspired us to create a musical track out of actual reactions to their new chocolate milk: from “could be sweeter” all the way to “Sh!# that’s good!”.
This B2C product launch helped establish the brand as a benign rebel who’s not afraid to criticize the ad industry and the food biz. 🌿
Client
Vly
Creative partner
DOJO
Medium
Video, musical track, social content.
Services
Concept development, strategic research, copywriting.
Hairmagedon
How we launched a med-tech startup with an epic sci-fi film
Many men see the shiny void on their father’s head and fear the inevitable baldness.
With Spring, one of Europe’s most interesting med-tech startups, you are no longer bound to the bald fate your father faced. 🥚
Client
GoSpring
Creative partner
Jung von Matt
Medium
Video, social content.
Services
Concept development, strategic research, copywriting.
How we helped fight cancer with beer
Mustaches steal your beer. Every Movember, millions of mustached activists lose precious beer just for supporting this important cause.
Pedro Gropo, myself and Schmulz craft brewery decided to take action. The Brewvember is the world's first beer that eliminates the Mustache Beer Tax and promotes men's health. 🍻👨🏻
Brewvember
Client
Schmulz craft brewery
Creative partner
Proudly produced in-house by Gravities.
Medium
Product , video, social content.
Services
Concept development, strategic research, 3D design, product design, copywriting.
Electric Symphony
How we turned electric cars into an electric orchestra
We brought electricity, music, and cars together to let the world know: smart is going electric.
Together with DJ Chris Bekker, we turned the actual automobiles into electric musical instruments.
The Electric Symphony was celebrated in the Berlin Festival of Lights. ⚡️
Client
Smart
Creative partner
BBDO
Medium
Live concert, video, musical track, social content.
Services
Concept development, strategic research, copywriting.