What does KFC’s blunder teach us about employee empowerment?
A few days ago KFC Germany released a special coupon to celebrate a holiday.
Plot twist: 👇👇👇
The “holiday” was Kristallnacht.
Yikes. 🤦♂️
KFC published an apology but the damage was already done.
🤖 The state of AI
This fiasco comes as no surprise. Not because KFC is secretly racist.
But because content creators and marketers rely too heavily on automation and AI. ⚠️
AI copy generators and other forms of automation tools can be incredibly helpful. But they should always be treated as tools, not employees.
Like any tool, when used irresponsibly or without the correct amount of human supervision—mistakes are bound to happen. 🔨
😳 Think it can’t happen to you? It already has.
KFC’s mistake is far from being the most dangerous kind.
The countless, subtle AI mistakes that go unchecked are the true silent killers of content 🔪☠️
⛔️ Without constant human refinement, texts become less engaging.
⛔️ Your posts grow dull.
⛔️ The writing isn’t tight.
⛔️ And before you know it, engagement drops.
🤔 Why is this happening?
AI and other hyped automation systems are all the rage.
👉 Since attention is a finite resource, actual human employees end up getting less. Less than they should.
👉 Writers, creatives, and other content creators start doubting themselves. Tools become judges.
👉 Teams become less empowered to make their own decisions.
Therefore they become more susceptible to let AI faults go unchecked.
👏 OK. Now what do I do?!
🚨 Never publish content without a human green light.🚨
Make sure to include refinement rounds in your process.
Set periodic feedback rounds to identify recurring AI faults.
Train and empower your content creators to trust their judgement as writers.